Summer was not slow for us here at Silicon Spark. One of the projects we took live is The Dwyer Law Group. If the name sounds vaguely familiar, it is – LoopFuse’s CEO Sean Dwyer referred us to the project at his dad’s law firm, after we took the LoopFuse site redesign live earlier this summer. A law site was a first for us, but we were up to the challenge – see for yourself:
As for how we got there—first, we needed to find out what content we had to work with. And frankly, it was gold. Matt Dwyer is a board certified personal injury lawyer rock star. His firm has one of the highest winning and money awarded per plaintiff in the southeast. He’s recognized as one of the top trial lawyers in America—and his results speak for themselves. We needed to reshape the messaging to speak more to victims, and assure them that they were going to be taken care of well with Dwyer Law Group, but that wasn’t hard. Its always easy to sell something worth having.
Next, we turned to the website look and feel itself. We looked at lots of law sites, trying to capture the tone and feel of these sites and see what worked. Reality is, we saw lots of sites—but everything looked somewhat dated or amateur. We’ve been used to businesses that really use their website as a tool to drive business. Matt Dwyer knew he wanted that too—his son explained the power of that to him and he jumped at the chance to have us figure that out. We came up with a new design that places strong personal imagery that victims can relate to, loaded headers with keywords, and tailored text to suit victim need, as well as introduced a sidebar concept that assured visitors of their reputation, ability to garner high monetary awards, and to ultimately contact Dwyer Law Group. There was some obvious attention to SEO that needed to be done, and we’ll be looking to turn on adwords regionalized shortly, but for now—the site is out there for the whole world to see. Hope you never have the misfortune of a personal injury, but if you do… it should be a lot easier to find the best lawyer in the southeast to represent you.